He Promised a Dreamy Wedding Proposal. Fans Got a 5-Hour Sale.

Mr. Yin sold millions through a feature on Kuaishou that allows viewers to buy products touted by influencers on the online retailer JD.com without leaving the video app. It was unclear whether he had any ties to the manufacturers of the products he hawked, or whether brand collaborations and paid promotion have to be disclosed …

He Promised a Dreamy Wedding Proposal. Fans Got a 5-Hour Sale. Read More »